You can protect your company or product brand name. In addition, you can protect any innovative product from duplicating it. In India, intellectual property rights including trademark and patent are controlled by Controller General of Patents Designs and Trademarks.
Keep in mind that these are standard procedures and are applicable in most cities in India. However, in some cities, there are some additional (or lack of) processes that you will have to find out. We will update this article on small business registration, as we get more information about the same.